Finish Strong Coaching Acquires SelecTRI

Finish Strong Coaching Acquires SelecTRI Offering More Opportunities

for Youth and Junior Triathletes

Finish Strong Coaching, a premier multisport training organization led by Dana Lyons, is proud to announce its recent acquisition of SelecTRI, a youth and junior triathlon team directed by Mindy Reich, effective January 1, 2016. The acquisition will provide a continuum of training for athletes of all levels from beginners to elite and from age six to adults. Combined forces will provide SelecTRI’s youth and junior team a wider array of coaching experience and guidance. A larger group will also be more appealing to corporate sponsorships which are critical to help offset the expense of traveling for younger elite athlete. This will position SelecTRI  to expand and grow to a national prominence in the youth and junior arena. 

SelecTRI was the first youth and junior team in The Woodlands awarded the designation of a USA Triathlon (USAT) High Performance Team. High Performance Teams (HPT) play an integral role in the identification, recruitment, development, and age-appropriate competitive preparation of emerging youth elite, junior elite, and U23 athletes. USAT selects teams with the goal of developing well-rounded athletes capable of success at the highest levels of competition and progression within the USAT High Performance Program.

“There’s no question that SelecTRI is one of the premier youth/junior teams in the country. We are excited to build upon Mindy’s legacy by lending additional coaching expertise to further help young athletes reach their goals – whether beginners reaping the benefits of a healthy triathlon lifestyle or youth and junior elites chasing their Olympic dream.” Said Lyons.

Reich, who will be staying on to help with the transition, agrees. “Finish Strong Coaching is a wonderful choice to continue the program.  Dana is a dedicated professional coach who has successfully coached hundreds of triathletes of all ages and abilities. The combined coaching resources of Finish Strong Coaching and SelecTRI will greatly benefit our SelecTRI youth.”